Faire wholesale growth strategy

Sustainable wholesale growth comes from more retailers ordering more often, not from one good season.

We build a Faire growth plan around your catalogue, seasonal calendar and retailer relationships, and connect it with your other channels.

Who it's for

Established Faire brands that want steadier, longer-term wholesale growth.

What a Faire growth plan covers

Seasonal calendar
Timing launches and updates around retail buying windows.
Product launches
Introducing new products in a way that brings retailers back.
Retailer retention
Encouraging reorders from existing stockists.
Trend awareness
Using Faire's published trend insights to inform your range.
Channel alignment
Keeping Faire pricing and products consistent with DTC and Amazon.

Every engagement follows the same rhythm: audit, plan, build, compound.

Do you run Faire campaigns for us?: We can plan and prepare them within the tools Faire provides to brands.
Can Faire and Amazon work together?: Yes, with consistent pricing and clear channel roles. We plan that with you.
What does Faire growth work include?: Product and storefront optimization, catalog planning, use of the tools Faire offers brands, and a plan for winning reorders from existing retailers, all tied together in one roadmap.
Do you help with reorders?: Yes. Reorders are often where wholesale growth comes from, so we look at which retailers reorder, which don't, and what follow-up or range changes might help.
How do you decide what to do first?: We start with an audit of your Faire account and data, then prioritise the changes most likely to affect views, orders and reorders.