Faire store optimization for wholesale brands

When a retailer lands on your Faire brand page, they're deciding whether your brand fits their store and whether you look like a reliable supplier.

We optimise the storefront so it answers those questions quickly: who you are, who you sell to and why retailers reorder.

Who it's for

Faire brands getting storefront visits but few first orders.

What we optimize on your Faire storefront

Brand story
A clear, specific description of your brand and ideal retail partners.
Imagery
Banner, logo and lifestyle images that show products in a retail context.
Collections
Grouping products the way retailers merchandise them.
Learn about collections
Policies and minimums
Clear terms that remove doubts before ordering.
Featured products
Leading with best-sellers and easy first-order choices.
Learn about featured products

Every engagement follows the same rhythm: audit, plan, build, compound.

Does storefront design matter on Faire?: Yes. Retailers use it to judge fit and reliability before placing an order.
Do you also review individual products?: Yes, on our Faire product optimization page.
What does a storefront review cover?: Your brand story, banner and imagery, how collections are ordered, which products appear first, and whether a retailer can quickly see your wholesale terms, best sellers and what kind of shop your products suit.
How often should a Faire storefront be updated?: Whenever your range or season changes. A storefront that still features last season's products sends a weaker signal to retailers browsing today.
Will you rewrite our brand story?: If it helps. We aim for a short, specific description of what you make, who buys it and why retailers reorder, written in your brand's voice.